Chapiter 1: The monster reflects the creator

+ HER:  We got an opinion on everyone

+How to define our identity?

+ THE BRAND: We got an opinion on everything

+ How to define Brand identity?

Chapiter 2: We know the same story

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Chapiter 3: Bring to life the beast

+ And Dr.Frankenstein created Apple

+ A bed time story

+The creation

+Be part of the family

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