Bibliography

Books:
Gobe, M. 2010. Emotional Branding: The New Paradigm for Connecting Brands to People (Updated and Revised Edition). Updated and Revised Edition Edition. Allworth Press.
Korten, DC. 2001. When Corporations Rule the World. 2nd Edition. Berrett-Koehler Publishers.
Lawler, S. 2008. Identity: Sociological Perspectives. 1 Edition. Polity.
Levi-Strauss, C. 1983. L’identite (French Edition). Edition.
Lewi, G. 2009 . Mythologie des marques (French Edition). Edition. Pearson Village mondial.
Noel, H. 2009. Basics Marketing: Consumer Behaviour. Edition. Ava Publishing.
Perry, A. 2002. Before the Brand: Creating the Unique DNA of an Enduring Brand Identity. 1 Edition. McGraw-Hill
Salmon, C. 2009. Storytelling (French Edition). POCHE ESSAIS Edition. LA DECOUVERTE
Shelley, M. 2000. Frankenstein (Case Studies in Contemporary Criticism). 2nd Edition. Palgrave Macmillan.
Sicard, MC. 2008. Identite de marque (French Edition). Edition. Eyrolles.
Solomon, J. 2003. Playing in the Mind of God: A Guide to the Ultimate Truth-This Book Changes Lives. Edition. AuthorHouse.
Testut, N. 2009. Facebook (French Edition). Edition. HOEBEKE.

Essay and Articles
Bernard, P. 1997. Essays on Design I: AGI’s Designers of Influence, backspace.com.
Brunel, S. Qu’est que la mondialisation?, scienceshumaines.com [Accessed 07 November 2011].
Bry, N. 2011. Google versus Apple, innovationexcellence.com.
Harris, D. 2009. America Is Becoming Less Christian, Less Religious, abcnews.go.com.
Meek, S. 2009. Why do designers use Macs?, elated.com
Perner, L. 2011. Consumer Behaviour: The Psychology of Marketing, consumerpsychologist.com.
.

Website:

Apple History. 2011. Apple History. [ONLINE] Available at: http://www.markusehrenfried.de/mac/applehistory.html. [Accessed 01 November 2011].
Marketing Minds – Apple’s Branding Strategy. 2011. Marketing Minds – Apple’s Branding Strategy. [ONLINE] Available at:http://www.marketingminds.com.au/branding/apple_branding_strategy.html. [Accessed 01 November 2011].
Stefan Sagmeister – Life, Works, Quotes & Tips on the Design Process | REAL ESTATE ARTS. 2011. Stefan Sagmeister – Life, Works, Quotes & Tips on the Design Process | REAL ESTATE ARTS. [ONLINE] Available at: http://realestatearts.wordpress.com/2011/10/21/stefan-sagmeister-life-works-quotes-tips-on-the-design-process/. [Accessed 07 December 2011].
Storytelling. 2011. Storytelling. [ONLINE] Available at: http://42explore.com/story.htm. [Accessed 01 November 2011].
Documentary and Film:
BBC. (2011). the secret of the superbrands-technology. [Online Video]. 20 May. Available from: http://www.youtube.com/watch?v=zBqGJmihd0U. [Accessed: 01 November 2011].
Von Trier, L. 2011, Melancholia, Zentropa Entertainments, Memfis Film, Zentropa International Sweden

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